Responsible marketing

OUR RULES

We believe that the market for nicotine products should be subject to legal regulations, and that we should be able to inform adults about our products responsibly.

We direct our marketing activities to people over 18 years of age. More importantly, we are not trying to influence you in any way on the decision to take up e-cigarettes or to increase your vaping frequency.

ONLY FOR ADULTS

We understand legal regulations regarding the age imposed on the tobacco industry and believe that access to our products should be only adults. We believe that it is important to pay attention to the age of people consuming tobacco products and notice that even small things, such as checking evidence before buying, can help limit access to tobacco products for children and young people.

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ONLY RELIABLE AND HONEST INFORMATION

Our advertising and promotional materials illustrate and describe our products in a fair and honest manner, so as not to mislead consumers.

We do not suggest that smoking e-cigarettes is something healthy and that using them in some way increases social attractiveness.