There is no doubt that tobacco products should be subject to strict regulation and control. We believe that the provisions should discourage people to start and yet encourage them to quit smoking. We are aware that millions of men and women will continue to smoke. They should be able to choose products with reduced harmfulness. Therefore, we conduct responsible marketing, with a basic assumption to direct our message only to adult smokers of cigarettes or e-cigarettes. We are not trying to affect your decisions regarding smoking. We do not engage in dialog with persons below 18 years of age.