Passion and experience

We’re passionate about the work we do and the products we create. We only co-operate with other experts who’re passionate about what they do to ensure that our products are distinguished by their top-tier quality.

Innovation and entrepreneurship

We introduce innovative solutions as part of our manufacturing process, as such our products are produced in a factory which is 95% automated.

Courage and agility

We constantly test new opportunities to provide safer products.


There is no doubt that tobacco products should be subject to strict regulation and control. We believe that the provisions should discourage people to start and yet encourage them to quit smoking. We are aware that millions of men and women will continue to smoke. They should be able to choose products with reduced harmfulness. Therefore, we conduct responsible marketing, with a basic assumption to direct our message only to adult smokers of cigarettes or e-cigarettes. We are not trying to affect your decisions regarding smoking. We do not engage in dialog with persons below 18 years of age.


We are an international company that reaches hundreds of thousands of consumers, therefore the safety of our products is vital.

Our bottles contain warning triangles, which is particularly important for those who’re unable to see, and caps with a child safety locking mechanism.

Furthermore, the bottles contain a plastic sealing ring which breaks following the first opening.


Directive concerning tobacco products (2014/40/EU).

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